Business 2.0, Wired, Inc., Fast Company, Investor's Business Daily, The Wall Street Journal. These are the business magazines and newspapers that give today's entrpreneur a thorough guide to "the jungle".
Entrepreneur? Just a fancy-sounding title. And soon to be a stack in the recycle bin.
And as far as motivation goes, I get more by flipping through an issue of Robb Report than I have ever gotten by reading any one article in Entrepreneur.I have read this magazine on and off for a several years and wanted to add my 2 cents. Yes, the magazine does have many ads for business opportunities. But this is exactly something I want to read and evaluate, the marketplace of business opportunities. Many of these are franchise opportunities, which is exactly where the first time entrepreneur should start. The articles are generally well written and many will obviously be useful, but not all. The value of each article often depends on where you are in the business creation process. It was not until I read the E-Myth Revisited that I understood the value of these franchises. This magazine slices and dices the franchises by many metrics to help you find one where you are most likely to both succeed and be happy. The magazine is easily worth more than the price to any person seriously starting or building a small enterprise. Hope this has been helpful to the entrepreneurs out there.
Read Best Reviews of Entrepreneur Here
This magazine is great just for keeping the spirit. It's filled with many success stories. But hardly any of those success stories include the details that led them into success. It's also extremely geared towards franchising. Every other article, and every other ad is about franchising. I have a one year subscription and at this point I'm bored. I'll keep the subscription, but it's highly unlikely that I will renew next year.*** Though one should check out their web site at entrepreneur.com. You will find that it is the total opposite of the magazine, and will prove to be a great wealth of information.My biz partner and I were excited to receive our first mag from this group. We were sorely disappointed. Most of the articles are not new information, but "rehashed" info widely available. We read it cover to cover for about 4 months, then cancelled the subscription. There are better sources out there and this is not one of them!!
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