Cutting-edge floristry design ideas, demos and info. Really gets the creative juices flowing. Beautifully illustrated. From the center of the european floral industry, Belgium. Features award-winning guest artists, flower care, young talent, themes according to the season. I've never thrown an issue away!
This is an outstanding resource for anyone interested in floral design. The arrangements range from elegant to exotic. Each design lists the various botanicals needed for the arrangement and tips for achieving the desired effect. The photography is detailed and first rate. As an added plus, advertising is kept to a bare minimum.
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I have subscribed for a year and found some of the design are too artistic which is hard to translate for everyday design.
The designs tend to go very achitectural. They are beautiful but I wish they can come a bit closer to a everyday level. It is a good source to get top edgy trends but cannot rely on it to get ideas that you can use tomorrow.
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I haVe been gathering this publication each trip to France for years, and now have it delivered (yea!). The designs are hot Euro trends and should inspire you to new looks. We use it in our work in NYC and use it often...and always get Kudos...you know maybe I should keep it to myself....um, forget everything I've said
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