I'm not sure why this magazine is so highly rated. Sure it's an O.K. magazine, if you like immersing yourself in hype, marketing-speak and incredibly superficial language. Admittedly the pictures are pretty and as an obsessed mountain biker i can say we like bike porn. I just cannot read any of the articles. Chock full of over-the-top adjectives and 'xtreme' language. I don't trust a magazine that calls every new incremental advancement in biking technology 'revolutionary' or 'amazing' or any number of disgustingly inappropriate modifiers. They ceaselessly use vapid 'technical' jargon made up to sound high-minded and high-tech, but is nothing more than marketing spew.
The tech advice column is full of suspicious letters that have the stench of stealth advertising. If there's one thing that's well thought-out about this magazine, it's how best to bombard the reader with sales pitches, half-truths and hype.
In short, this magazine is blatant industry propaganda. My first advice: don't buy it. If you do buy it (for the love of god) don't take anything between those covers seriously.I subscribed to Mountain Bike Action and then decided I would try Mountain Biking for a while. BIG MISTAKE! MBA is a far better magazine! The bike reviews are more thorough and the articles by Richard Cunningham are very informative. I have been involved in Mountain Biking for over twenty years and since its inception, this magazine has been the standard! ("Dirt Rag" is good, too!)I have been mountain biking for over 7 years. (I don't count the first time around before suspensions.) I have been a reader of mountain biking magazines for almost 7 years. The only two magazines worth subscribing to are Bike and Mountain Bike Action. Mountain Bike Action is the magazine to read when you are looking for product reviews, web retailers, and technical advice. Read Bike for the pictures (and the stories). Bike is pure mountain biking porn and will make you yearn for warm days and moist singletrack. I read both of the above magazines cover to cover and keep recent copies in my "porcelain throne room". Old copies get saved for future reference.
You may occasionally get something interesting out of Bicycling or Mountain Bike, but I usually get through those magazines in about 15 minutes and throw them out. 'Nuff said.I love MBA but I'm not sure why anyone in their right mind would but it here for $19.99 when you can buy it directly from the publisher for $14.99. Otherwise, the mag is great. Good reviews, good pictures, decent articles. At the very least, its the best we have in the US. The UK have better mags but they cost a fortune to subscribe to over here.I like this mag for the repair tips and reports on what is coming out. Don't ever trust a review here. You would think they would at least keep the ads and the positive reviews for a product from appearing in the same mag or within one issue...
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