Whether you are selling your otherwise secular product to a Christian market, or a "Christianized" secular product (like caps and mugs with a Christian-type logo), or are selling Christian products to the secular marketplace, this magazine is for you."Christian Retailing" is published by Charisma Media (rebranded from Strang Communications), which has an inconsistent line of magazines. This remains one of their most solid, with predictable quality.
Get a feel for the niche markets, ideas how to meet your customers (bookstores, etc.), or meet your vendor at a convention. Learn point of purchase display strategies.
Once dismissed as a nonmarketable market, Christian retailing is now a power.
It would be nice to see some moree in depth articles about how to deal ethically and legally with the snake oil salesmen. With schisters hitting the streets of Christian TV, selling items Christ would've tossed from the temple, retailers who are Christians need help in knowing how to evaluate this.
"Christian Retailing" is not only the best of the field, but for all purposes, it is the only one. Competition would do them good, but no other decent general product publication exists in this genre.
I fully recommend "Christian Retailing." Without it, you simply are unprepared to meet the marketplace.
Anthony Trendl
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