Watchtime

Since no one has made any comment on this magazine I wanted to at least give it the full thumbs up. I have received this magazine for two years and love it. If you are at all interested in Mechanical watches, the history of watches, and/or plan to own a few then this is one of two I highly recommend. I learn so much every month from company history to connections the watches have to people and items, (cars and sports), to actual detailed product info. Watches are cool and a well written publication is just what the connoisseur needs.

I have been a subscriber since the very first issue. The last few issues have been pretty disappointing. Not sure if I will renew my subscription. The target audience has apparently been shifting to the (super)rich and wealthy now. There used to be more detailed reviews of more affordable watches in earlier issues, but recently it's hard to find more than maybe one detailed review (an actual review, not a one paragraph infomercial) in the price range up to $1000 (forget about anything below $500). I'm also a bit annoyed at times to read clearly wrong statements and myths (already debunked by more trustworthy sources) still published in this magazine (e.g. that the pressure on a watch underwater increases substantially by a diver moving around). With their mission to be "a leading authority" on watches they definitely are in need of better proofreading and research.

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Very informative magazine, I don't really know why I'm giving it 4 stars, may be I'm waiting for something better. In reality is worth to order a subscription, if you love watches you'll love this magazine.

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I am somewhat of an unordinary child. Growing up, I always used to read about watches and movements from magazines around the house. About a while back, I picked up an issue of watch time and absolutely fell in love. They covered many watches in the affordable range and also gave me us an inside look at the very prestigious brands that I could never afford, but it was nice to get a glimpse of the work of arts. It was very well balanced, many articles for every collector. However, recently the issues have shifted towards the luxury brands and completely ditched the affordable watches. Watch time shifted from being a balanced magazine to a much more high end watch magazine for the rich. It is still a fun magazine to pick up and read about various aspects of the watch industry, however if you are someone like me who cannot afford the big names just yet and appreciate collecting and reading upon affordable watches, then you will be disappointed with Watch Time.

It is still a fun read at the end of the day. If you are someone such as me who loves reading on homologous and gaining new knowledge, then you will still appreciate watch time. If you are someone who prefers variety, and an inside look at the more affordable watches, then you are better off not subscribing.

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WatchTime magazine uniquely stands out for the detail and originality that it brings to coverage of fine wristwatches. Photography is of course on par with the best in print anywhere. But the editorial goes beyond that, capturing the history, technology, and competitive reasoning that motivates collectors and binds us together in our interests. My personal example, of course, is through watches associated with the fictional James Bond character. Look at most of what you read on the internet regarding Rolex Submariners associated with early Eon Productions movies (Sean Connery to Roger Moore), and you'll likely find that WatchTime had the source research: See contribution by Robert Sprague, October 2004. Their 2008 Omega Special Issue provided great behind-the-scenes information on that product placement deal, noting that the Seamaster appearance in GoldenEye (starring Pierce Brosnan) was a marketing coup whereby "that year sales increased by a factor of ten." Appropriately, Omega calls this "the James Bond effect." In its February 2009 issue, WatchTime ran one of its largest feature articles in its history, on my own discovery of the original literary James Bond watch and Ian Fleming's personal 1016 Explorer model. An in its 2010 issue, WatchTime pointedly previewed the then-upcoming, "Bond Watches, James Bond Watches" exhibit at the National Watch & Clock Museum in Columbia, Pennsylvania.

It's the sort of interest that led to the recent release on Amazon.com of the first-ever James Bond Watches Price Guide James Bond Watches Price Guide 2011 in 2011.

This is why I've long been a subscriber of WatchTime and highly recommend the magazine to others. Even if don't have a particular interest in James Bond watches, rest assured that this same sort of passion and attention to developing unique content goes into the articles they run every month on selections from among the finest watches made. They're the stories behind your passion, too.