W

This magazine has excellent fashion photography. Mostly this is in the form of advertisements, which take up the first 175 pages and many more throughout. The pages are almost twice the size of a standard magazine, which leaves room for more artistic ads. The articles, I find hard to relate to or take seriously. To me, they seem more like tabloid tales of sordid love affairs and over-hyped parties than any kind of actual informative articles. For a magazine that is touted as a fashion industry standard, I expected to see many more articles about fashion, styles, and designers rather than Hollywood gossip. The photographs and fashion advertisements really are great, and I believe they would be the most useful aspect of this magazine for people interested in fashion.

I guess if you're one of those lucky people who has more money and time than they know what to do with, W is for you. This magazine focuses mostly on rich people, the clothes they buy, and the parties that they attend. I'm not just talking celebrities, either. If that was the case, then perhaps W would be onto something. But no... W prefers to devote at least half their articles to spotlighting people like Eugino Lopez, "heir to the vast Jumex juice fortune." And then they tell us about their beachfront properties, glittering social circles, and $1,700 Louis Vuitton Murakami purses. I don't know about you, but anyone who is willing to pay that much for something that looks like an embossed leather Hot Pocket isn't worth paying $4.50 to read about.

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This magazine is the absolute best around for fashion. It hits every huge and upcoming trend way before it comes out. A lot of people seem to be griping about how expensive everything is and how you can only be a millionaire to dress like that. However I love this magazine not for the fact that its chock full of expensive designer clothes, but for the styles and fantastic outfits themselves. There are a million ways to use ideas from this magazine and work them into your wardrobe. There are plenty of cheaper options like vintage clothing stores and customizing sale itemsall to get the coveted designer look that W illustrates with absolute perfection. I'm a poor college student and even though I'm not in fashion design, I use W all the time and make clothes that are deadringers for alot of the ones featured in W. I even used a couple dresses in this very magazine and copied them into two different prom dresses. Its suprisingly more simple than one would think. This magazine is an essential for me. The rest of them can not and will not ever be able to measure up to W, because W has the inside connections to show you (in gigantic glossy spreads neverless!)whats hot before it hits mainstreamand I don't mean small town mainstream, I mean beating the styles and having them before they even reach a mall and lightyears before they turn into a hoochie-craze (a la "LV" mukrami bags!) and fake Tiffany's silver. If you are a young woman who loves to call the trends before anyone else, do yourself a favor and pick up this magazine. I guarentee you that if you keep an open mindit will be one of your best buys yet.

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"W" magazine is such an important staple in the world of fashion, that even guys like me can't help but read it. To call this a women's magazine would really be unfair, for it offers in-depth articles on the fashion industry, profiles on celebrities, and an excellent supplement for men published on a quarterly basis. This men's supplement offers fashion info that's hip and contemporary, but not trendy enough to spook the average American male. As with all fashion magazines, "W" could feature more models of color on their cover, but that's a relatively small gripe compared to the wealth of good stuff this magazine offers. Overall, bravo the folks at "W" a job well done!

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I don't look at this magazine and go "boy I can't WAIT to read the atricles inside!". Instead, when I buy it I look for the advertisements. I love the oversized pages and the photography is wonderful. I have the walls of my room adorned in ads from this magazine. They are splinded. The articles however are lacking a little. They are almost impossible to find because there are so few, and the ones they do have are just pointless.

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