Koream Journal

Covers interests for Korean-Americans, but mostly focuses on the Gen 1.5 and 2 crowd, particularly those in their 20s and 30s. So lots of ads for wedding stuff, Crown Royal, cars, dance clubs, apartments, and the like. They do try to have a broader age / interest appeal with historical pieces and community articles, but the preponderance is for the younger, hipper crowd. Geographically the articles and advertisements center on Los Angeles.

Also the editorial tone of the magazine leans unquestionably to the left. One gets the feeling the staff was exposed directly or indirectly to the fashionably politically correct perspective in college or maybe just through MTV. Not a big leap these days.

But that doesn't detract too much from the magazine as a whole. And sure, there are editorial mishaps, such as poor grammar or organization, especially in those retrospective features.

But overall this magazine fills an important niche that truly no other magazine does. It's good to see people stepping up to enhance communication and awareness among KAs in a fashionable, up to date format.

For a magazine targeted to a small group of people it's well written and high quality.

Articles are both current and interesting.

My only complaint is the last part of the magazine is wasted space with comminity news and doesn't seem to fit the "hip" vibe of the rest of the magazine.

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